Southwest Tennessee Community College

For Immediate Release

Date July 8, 2008

For More Information: Pat O'Brien, (901) 333-4021


Rose Landey Heads Institutional Development at Southwest

"I have a passion for two things: education and health care," says Rose Landey. As the new executive director of institutional development at Southwest Tennessee Community College, she hopes her experience with fund-raising will improve the financial position of the college and help finalize the new nursing building initiative.

"Excellent work has been done at Southwest in fund raising," according to Landey. She is building on that, expanding approaches that have been and are successful, while implementing new ideas and methods.

Landey has implemented two key development functions to invite the support of community leaders and prospective donors. The "President's Breakfast," is of special interest to donors who wish to become engaged in the interests and needs of the college on a continuing basis. And, the "President's Letter" encourages ongoing interest in the concerns of the college. A direct mail campaign will soon showcase students whose educational outcomes portray student successes through scholarship development.

Other innovative concepts under way include retail fund-raising, using products to "brand" items that people see or use in their homes as part of their lives in other contexts. "I also believe fund-raising should have an element of fun and enjoyment," said Landey. "There's a notion that giving has to be boring. The younger generation, interestingly enough, thinks there ought to be joy in giving – and of course, they are right!"

Landey, a "late starter" professionally, entered community college after 14 years in the military, the last few months in Iraq. She finished her associate degree, a bachelor's in communication arts, quickly acquired her master's in public administration and non-profit management, then spent 15 years in healthcare fund-raising in Pensacola, Florida.

Her community college experience left Landey with a special admiration for Southwest's non-traditional students. "So many are doing exactly what I did, coming late to their education, encountering and overcoming difficulties so much greater than many typical younger students whose responsibilities consist usually of just getting their education. Our non-traditional students inspire a great deal of admiration, and I want to help them."

Landey was working in Memphis at a non-profit health care organization when she learned of an opening at Southwest. She had, in addition to her extensive health-care fund-raising experience, an excellent background in education as an adjunct faculty member at a Florida college. She decided to apply. "These, my two great passions … I had to get this one." And she did.

Landey sees in Memphis a huge financial gap between "haves and have nots." She thinks, if it can be bridged, much of its effects will disappear. "I'm working to make that gap disappear, especially in education and health care. We often think our institutions can – must – do everything for everyone. But they can't. I see fund-raising as another, smarter way. This is where I think I can … I know I will … make a difference."

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CUTLINE: Rose Landey